Contextual Advertising

if there are any arguments for algorithmic contextual advertising, this combination of a venerable publisher and a venerable ad-network should demonstrate how futile the model is. Wondering what the relationship is between office humor and “Adulteration Test Strips for SVT Specimens” is.

Contextual Advertising

State of Scalability

it appears like the testing system for Common Admission Test (the aptitude test for admission into Indian business schools) crashed on the first day it opened to students.

just look at the load pattern : 250,000 total test takers, taking the test over 10 days, spread across 105 testing centers, where they have 2 test sessions per day –> pretty much yields 12,500 concurrent test takers across the entire system, and 119 test takers/center.

Update: each test taker takes about 150 questions over a 3-hr period, so that’s about 1.875M transactions over 3 hrs, 173 transactions per sec. Can India not achieve THAT? What a shame.

not being able to handle this type of load pattern is outright pathetic. blaming it on a virus is even more tragic attempt at someone covering their butt with a transparent plastic sheet.

the folks that took the test wont get a credit if the entire testing method is invalidated. those that didn’t take the test need to go through the stress another time. those that took the test will stand at a disadvantage because the question bank gets leaked in nano-second.

Update 2: according to WATBlog, here’s the notice against leaking, provided to test takers: “Disclosing, publishing, reproducing, transmitting, storing, or facilitating transmission and storage of the contents of the CAT or any information therein in whole or part thereof in any form or by any means, verbal or written, electronically or mechanically for any purpose, shall be in violation of the Indian Contract Act, 1872 and/or the Copyright Act, 1957 and/or the Information Technology Act“.

Are they really going to hit with an 1872 law?? really??

whoever deployed this solution should be fired for massive incompetence.

… and ironically, i found this ad in a newspaper couple of days ago. this is one sure way to solve all scalability problems – beg users to spare the system.

Scalability-Simply-Beg-The-Users

State of Simplicity

was shocked and saddened to see this email from my bank, touting a SIMPLE design. my first reaction was you call this simple? is this the state of design expertise in India?

You call THIS simple?

You call THIS simple?

contrast the state of simplicity elsewhere – e.g. designing simple personal web pages made simple -


vimeo DirektSimple Personal Website Design

Opening Up those Golden Pipes

Timeless Sensation was the name of the songs collection. On the flight back from San Francisco, i tuned into this hindi oldies channel and never really got tired of it during the 15-hr marathon flight to Dubai, en route to Bangalore.

quietly taking in kishore kumar and latha mangeshkar lain over rajesh khanna, amitabh bachchan, sharmila tahore, hema malini and asha parekh, one realizes how badly the world misses the magic of those two voices. those golden pipes in perfect concordance with the tunes, themes and the times when a direct and full-on expression of romance shone ever so melodiously over the silver screen.

next time you fight the remote for that those few fulfilling entertainment moments on your TV, turn to youtube instead. pull up Sharmila Tagore in “Mere Sapnon Ki Rani” – wasn’t she a bombshell, not to mention Willys jeep was cool forever. rajesh khanna was the perfect babu in kati patang, showing how to woo a lady. which girl wont take him home? or ammitabh/rekha magic in Salaam-E-Ishq – could there be a more perfect pairing? or a more hearty smile than Dharmendra as in Sholay. and may be you could try the towering screen presence of the kapoor clan.

and in Salaam-E-Ishq, just as you struggle to take the eye off Rekha and from being swept out in the subdued rhythm of Lata’s voice, you get with the tsunami of Kishore hitting with disarming force. as those golden pipes open up and lay their fell swoop, for a brief moment,  the cup of joy may just have gone over the edge a bit.


YouTube Direkt

My Special Vishnu Sahasra Naamam

in విష్ణు సహస్ర నామం, this is the శ్లోకం that belongs to my star (ఉత్తర 4వ పాదం).

యజ్ఞహ ఇజ్యో మహేజ్యశ్చ క్రతుస్సత్రం సతాంగతిహి|
సర్వదర్సీ విముక్తాత్మా సర్వజ్ఞో గ్ననముత్తమమ్||

yagnaha ijyo mahejyascha krutussatram satangatihi
sarvadarsee vimuktaatma sarvagno gnanamuttamam

what is the meaning of the above?

(some portions of the above are in Telugu language, courtesy nivedita)