Yahoo! Testing Google’s AdSense – a No Win

the media rumor-mill aside, the message from yahoo management aside, the decision tree leading to yahoo!’s test of google’s adsense for search product for it’s sponsored search ads is perplexing. look at the two possible outcomes of the test -

(a) a success – i.e., google’s adsense for search performs better than yahoo’s own sponsored [...]

Google is Scraping the Bottom

google started to include site-searching from within the google search results. so instead of handing the users off to a site from the search results page, they want you to search more on the site itself. quite understandably, not everyone is pleased, the online retailers to say the least. check out how you can search [...]

A Peek Inside Yahoo’s Event Horizon

apart from $29, there isn’t much of a difference between JPMorgan’s opportunism against bear sterns and microsoft’s offer to buy out yahoo. both are examples of a stronger company eating up the weaker ones when the times are tough. like some ballers say, it is what it is, and it did what it do.

take [...]

What Next? A Dummies Guide?

was incredulous that such an article should exist. found this guide about how to interview for a job at google. i was stumped, and obviously i am not cut out for a job there

Tragic, Inevitable March of Yahoo! Down to the Hull

many financial institutions (JP Morgan, RBC Capital Markets, Banc of America) are predicting that the deal as it structured now is extremely likely to go through, pending only some customary haggling over the valuation. there seem to be no likely scenarios reported for either (a) other bidders (b) other better strategic alternatives, nor did anyone [...]