ran through cuban’s post on blog maverick. the dude is eccentric but does come up with good thoughts once in a while. the main argument is that a company based on a free product is eventually doomed to fail.
i do agree partly. one nuance i’d like to draw out is that ‘free’ should be accompanied by a mechanism to capture the value. if you think about a product, there are two faces to it – value creation and value capture. to capture the value, one must realize the value you are creating.

Dove Soap Ad
ponder this for example – if you are selling dove, what is the value you are really creating? is it about keeping your face clean, or is it about enhancing your sense of your beauty? i think they are capturing the value for the former, and creating the value in the latter. poor value capture. you can probably draw very many analogies for many web products out there.
facebook creates the value by giving you (and me) the satisfaction of expressing ourselves, and indulging in a bit of horseplay with people i know. and how they attempt to capture the value? by monetizing the page view inventory! how imbalanced. i’d figure out a way to monetize each instance of the ‘banter’ that holds users on the site and keeps them coming back over and over again.
finally i think free is dying because of the above – the imbalance between what needs to be free and what needs to capturing value.
btw, while i write this, someone tweeted about this exact same article. we must be related somehow.
