love the acquisition of Kiva by Amazon.
Amazon’s key strength is in it’s supply chain and distribution centers, delivering a vast array of long-tail products – this is how they started with books, and how they thrive with general merchandise today. Of course, excellent customer service.
So it makes sense they protect this strength from alternatives or duplication.
so taking Kiva off market is another way to ensure no competitor can best them in running better distribution centers, or, in the case of customer care, Zappos. The formula is clear – acquire any promising technology, and either embrase it or stub it out. but dont let it grow unchecked!