got my hands on search monkey preview for developers, thanks to an old acquaintance from verity days. looking at the ‘before’ and ‘after’ shots, the results are quite stunning.
The ‘Before’ Shot: here’s how my post titled Laloo School of Business is shown in google and yahoo search result pages.
The ‘After’ Shot: here’s how the same page can appear after being customized by search monkey on yahoo! search
this, after a hapless product manager with half-baked programming skills hacked at the tool for a couple of hours. imagine what a PHP stud could do?! some some of my quick take-aways:
- the long toil to generate better automated summaries of pages is blown to bits
- yahoo is essentially handing the serp real-estate over to the content owners. a stark contrast to big brother mentality of the past
- the serp is essentially a listings display page, a la ebay, and each page is no different from a listing
- ability to show the image is good, but when would video be playable? why wait?
- will SEO’s now stop griding their noses and focus more on a more deterministic messaging for each of their pages?
- not sure where microsoft kicked yahoo, but it sure restarted blood circulation over there
very nice product indeed.
Yahoo! Search Monkey Preview