may be rock bands do it on myspace.com, by spotting this blog by aamir khan (one of the finest film actor/directors in india) shows a perfect example of a film personality effectively harnessing the concept of ‘connectors’ explained in the book tipping point.
the blog is quite rudimentary, but he writes his own posts, responds to some of the 1000’s of comments, and personalizes them extremely well. he is effectively establishing his connectors and uniquely establishing a trusted relationship with his biggest fan-base.
well done.
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